Today, most organisations migrate to SaaS platforms such as Microsoft 365, Google Workspace and Salesforce assuming that their data is secure in the cloud. People may be overlooking cloud-based backup limitations, which could seriously impact their business. It’s critical to know that “retention” is not data backup since that data will be purged after a specific period. Cloud-hosting companies often guarantee uptime and redundancy, but not the backup of your data.
Your customers need a secondary backup solution that can protect their cloud applications from data loss. As their trusted MSP, it’s your responsibility to educate your customers on the benefits of SaaS backup solutions in safeguarding their data. With this enablement checklist, we’ll discuss how having a secondary backup can make your customers feel more secure, ensure faster recovery time, and increase control over how much and how often their data is backed up.
Common misunderstandings regarding 'built-in' cloud backups
MY CLOUD PLATFORM ALREADY INCLUDES
ROBUST BACKUPS
Your people might find themselves in a vulnerable spot if they are fully dependent on baked-in backup because it typically comes with limitations. As an additional layer of protection, many vendors like Microsoft and Google recommend using a more robust backup solution to what’s included in Microsoft 365 and Google Workspace.
RANSOMWARE CAN’T INFECT MY DATA IF I HAVE A BACKUP
Although a comprehensive backup and recovery solution can help restore encrypted and/or stolen data, the fact that the data has been stolen still stands. Sure, you’ve successfully reclaimed the data, and you don’t have to pay the cybercriminal; but the cybercriminals still could use the stolen data to further harm you, such as making their IP address and sensitive data public or extorting them to stop it.
ALL BACKUPS ARE THE SAME
From basic to enterprise class, backup comes in many different forms. While some offer seamless integrations with time-saving productivity solutions, others provide strong security features that enable you to quickly and easily recover any files that were deleted or stolen due to a ransomware attack. The best backup and recovery options for you depend greatly on what matters to your business the most.
